@animensmoke the commission for AdMob is 5% and not 10% as you initially stated. Can you please amend the title of this post to reflect this.
That’s the thing, you only need a PRO membership to download your app. Once it’s in the store it will, if you’ve done you marketing correctly, earn revenue indefinitely. The 5% commission goes towards the staffing costs incurred in maintaining our MCM network, manually reviewing apps to ensure they meet Google’s guidelines, delivering training resources to our AdMob users, developing growth plans for their business and promoting their apps to our wider network of followers and users.
You’re not “giving away” money in the sense that this is not an up-front cost. If you don’t earn any revenue you won’t pay any commission.
The feature set of Thunkable X surpassed that of Classic several months ago. The main benefit, commercially, to using Thunkable X is that you can publish for Android and for iOS, and iOS is significantly more lucrative than Android. You can see a detailed breakdown in this post from last November:
Just in case you weren’t aware, Classic will be winding down in about 3 months time:
You can always sell your app in the Play Store/App Store, and this way you’re not dependent on advertiser revenue to sustain your business.
Hope that gives you some insight into the resources that are required to run our AdMob program and the reasons why you get to keep 95% of your revenues.