Can I install the iOS app directly?

Hi, having a developer account for iOS can I download the app and distribute it without publishing it on the App Store?

Yes, you can using TestFlight

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to test the app I succeeded with testflight, I said definitively not to go to the App Store.

Unless you publish it as a web app (or use TestFlight), no. Apple doesn’t allow that… how would you do that even without Thunkable?